Sarah Atkins-DonnaFord2019-20

Why choose me as your coach?

After nearly two decades of mentoring, coaching and teaching creatives in both industry and educational settings, I began to recognise familiar patterns of behaviour. Coaching can help you raise your self-awareness & figure out why you think, feel & do the things you do.

As a multi-passionate, creative introvert myself; I have a unique understanding of how the creative brain works.

I make use of some coaching models & tools, as well as drawing from neuroscience, NLP and positive psychology approaches.

In addition, I offer DISC personality profiling, Strengths analysis, Values elicitation and work on mindset, confidence and beliefs.

My superpower is identifying your blocks & helping you to get out of your own way.  I can't wait to find out more about what you do & help you take action to achieve your goals.




There are a couple of different ways to access my coaching services....

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This is for you if you are feeling stuck in different areas of your life. We will look at all areas of your life & dig deep to uncover what's really going on for you.

Sarah Atkins-DonnaFord2019-13

This is for you if you are looking for clarity, focus, community & accountability.  This membership will help you ignite, flourish & thrive in your creative work.




How often do you trust your intuition?

'Let your intuition guide you' Photo by Jen Theodore on Unsplash How often do you trust your intuition when making decisions? Intuition is such a powerful tool, but so often,...
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Imposter syndrome

Imposter syndrome is something that's come up a few times with coaching clients recently, it does seem to affect a lot of the female creatives that I work with more...
Sarah Atkins-DonnaFord2019-25

A new normal…

I keep hearing people saying that they can't wait for things to return to 'normal', but what is 'normal'?  If the normal we are referring to is life before lock-down,...